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WooCommerce Series #3. Plugins for automating e-commerce marketing and increasing sales


In the competitive landscape of e-commerce, leveraging the right tools can significantly simplify marketing efforts and boost sales, says our e-commerce expert Tõnis Nerep. This article explores essential plugins that integrate seamlessly with WooCommerce, providing powerful marketing automation capabilities and insightful analytics to enhance customer relationships and drive strategic decision-making.

Key WooCommerce Marketing Automation Plugins

Our e-commerce expert, Tõnis Nerep, has thoroughly researched and selected these tools, drawing from our hands-on experience with clients. These plugins are chosen for their simplicity, effectiveness, and proven ability to enhance marketing efforts in WooCommerce stores.


A Comprehensive Reporting Toolbox: Metorik seamlessly integrates with your WooCommerce store, offering a suite of reports covering aspects from revenue and customer retention to product inventory and sales by UTM channels. The platform provides:

  • Custom dashboards
  • Detailed reporting with multi-currency and multi-store support
  • Insights into costs, profits, conversion rates, and forecasts
  • Marketing automation features including email automation and customer segmentation

More about Metorik


Advanced Marketing Automation Interface: AutomateWoo turns your WooCommerce store into a marketing powerhouse. It enables you to engage customers effectively with features like:

  • Trigger-based actions for personalized experiences
  • Follow-up emails, abandoned cart notifications, and SMS alerts
  • Tools to re-engage inactive customers and reward customer loyalty
  • Customizable workflows for targeted marketing campaigns

Explore AutomateWoo


Enhancing Customer Engagement: ShopMagic offers an intuitive way to design automated emails and workflows, ensuring each customer receives personalized communication. Key functionalities include:

  • Easy customization of email content
  • Scheduled activities and review requests
  • Unique discounts and post-purchase upsell opportunities

Learn more about ShopMagic

Integrating Customer Relationship Management (CRM) with WooCommerce gives you even more automation opportunities

Understanding the synergy between CRM and WooCommerce is crucial for enhanced customer relationships. Integrating a CRM system with WooCommerce allows you to:

  •  Track customer interactions and purchase history to offer tailored experiences.
  • Segment customers based on behaviour, enabling targeted marketing campaigns.
  • Automate customer communication, ensuring timely and relevant engagement.
  • CRM integration transforms customer data into actionable insights, fostering stronger relationships and increased customer loyalty.

Using Automation for Smarter E-commerce Decisions

Marketing automation tools in WooCommerce do more than just save time; they provide valuable data for making smarter business decisions. Here’s how they can help:

  • Identify What Sells: These tools show which products are popular, helping you understand what your customers prefer.
  • Keep Track of Key Numbers: They monitor important figures like how many sales you’re making and how much customers are spending.
  • Plan Better: With this information, you can make informed choices about what to stock, how to market your products, and how to keep customers coming back.

 Tools like Metorik provide a wealth of data, allowing you to refine your marketing strategies and optimize your store’s performance based on real insights.


The right combination of marketing automation plugins, CRM integration, and data analytics can significantly enhance the efficiency and effectiveness of your WooCommerce store. By harnessing these tools, you’re not just automating processes; you’re strategically positioning your store for future growth and success.

We have also covered already some of the topics in our previous posts. So, check them out if you missed this:

In the following series we will talk about: 

  • How to manage your e-shop much more easily? 
  • Using Gutenberg and a new era in content management 
  • How to increase the security of the e-shop? 
  • How to choose the right plugins for your e-shops? What to watch? 
  • How to make the image bank solution so that administration is as simple as possible?

Follow us on LinkedIn or Facebook to stay tuned for future posts.

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