ADM Unit X

ADM Unit X, a dedicated Digital Business Strategy and Customer Experience Design team within ADM Group. At our core, we specialize in digital business and service design, crafting effective strategies that elevate your digital presence. We understand the importance of customer experience and strive to create seamless interactions through thoughtful design and rigorous testing.

Our dedicated team consists of approximately 10 talented professionals, including business strategists, service designers, UX (User Experience) strategists, and UI (User Interface) designers. Together, we collaborate with clients to enhance their digital businesses, improve service user experiences, optimize conversion rates, and refine UX/UI designs.

To ensure top-notch expertise, our UX strategists undergo rigorous training and have completed various courses and certification programs from esteemed institutions such as Hyper Island, Baymard Institute, and Product Field. This enables us to employ the latest industry knowledge and best practices in our design approach.

We follow a user-centred design process that emphasizes prototyping and testing iterations. This iterative approach allows us to refine and improve our designs based on user feedback and insights, ensuring the final product meets the needs and preferences of your target audience.

Our overarching role is to bring together the specialized expertise of the entire ADM group, integrating various components into a unified process that helps you achieve your business goals. We take on the responsibility of defining those goals, designing the necessary business strategies, and delivering the products and services required to bring your vision to life.


  • User Research & Testing
  • UX/UI Design
  • Service Design
  • Conversion Rate Optimization
  • Analytics & BI Dashboards
  • Design System Management
  • Loyalty Program Design
  • UX & CRO Audits


  • Baymard Institute – E-Commerce UX Professional


  • Figma
  • Adobe Suite
  • Google Analytics
  • Hotjar
Andres Laaspere
Business Development Lead


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