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The CEO of ADM, Riho Pihelpuu, gave an overview of the Kenyan business safari in the morning program of Äripäev

Photo: Riho_Pihelpuu_ADM_Interactive_aripaev
Photo: Riho_Pihelpuu_ADM_Interactive_aripaev

ADM CEO Riho Pihelpuu recently returned from Kenya together with a delegation of Estonian IT companies. What is Kenya like, how many, and if there are any business opportunities in the digital field, and in which sector, private or government, could we find common ground with Kenya?

The podcast is fully available to Äripäev subscribers, but here we highlight the main thoughts that emerged from the story:

Kenya is the center of East Africa, sharing the same time zone as Estonia, with a population of 53 million people who speak very good English. For young people, IT is an escape route from poverty, so they are motivated to learn. When talking about salary ranges, it is a land of contrasts, as a large portion of the population earns $200-250 per month, while there are also those who earn between $4000-6000. Estonia has a good reputation in the public sector, but when it comes to winning contracts, there is more hope for old European companies that historically have greater trust. This is even the case when new technologies and smarter solutions are offered in the contract work. The business model of the public sector also requires adaptation from our perspective. On the other hand, the private sector has a greater common ground in terms of business models and collaboration. It is possible that instead of taking Estonian IT knowledge to Kenya, we could actually use their solutions in Estonia and Europe more broadly.

Listen to more business safari adventures on Äripäev’s morning program. Interviewed by Hando Sinisalu.

https://www.aripaev.ee/raadio/episood/keenias-voiks-ari-teha-just-eesti-kuvandiga

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