Why do we have a dedicated Content Management Team?
As a 360-degree agency, ADM’s goal is to offer comprehensive solutions for all your digital requirements – from business analysis to developing a website, from design to hosting. And when it comes to building a website, content is just as important as design and functionality. How exactly can we be of help in this area?
In today’s fast-paced digital world, it’s more important than ever for businesses to have a strong online presence. A well-designed website with high-quality, relevant content can help attract new customers, build brand loyalty, and drive sales. However, managing digital content can be a daunting task, especially for businesses that lack the resources or expertise to do so effectively. This is where our content management team can be an invaluable asset for our clients.
Our team is responsible for managing clients’ digital content, including text, images, video, and other multimedia. We work to ensure that all content is up-to-date, accurate, and relevant to the target audience.
One of the primary benefits of working with our content management team is that it frees up our clients’ marketing team to focus on other important tasks. Instead of spending hours organizing and managing content, they can focus on developing new strategies and campaigns that drive results. This can help their business stay ahead of the competition and achieve long-term success.
Another benefit of working with us is that it ensures consistency across all digital channels. By using a centralized system to manage all digital content, our clients can ensure that their messaging is consistent across their websites. This helps to build trust with their audience and establish their brand as a reliable source of information.
In addition, our team can help optimize the content for search engines. By using keyword research and other SEO techniques, we can ensure that their content is easily discoverable by potential customers. This can help drive traffic to their website and increase conversions.
So, what activities does our content management team typically perform to achieve that? Here are a few examples:
Mastering Content Management System (CMS) tools and features: A CMS requires ongoing management and maintenance to ensure that it is functioning properly. This includes tasks such as updating plugins, monitoring site performance, and troubleshooting issues as they arise.
Content curation, auditing and updating: Over time, most of the content will need to be updated to reflect changes in their business or industry. While our clients’ marketing team may be responsible for developing high-level content strategy ja creation, we can help curate individual pieces of content. We can help ensure that all content is up-to-date, accurate, following linguistic conventions, and remove any outdated or irrelevant content.
Content organization and categorization: Our team can organize the content in a way that makes it easy for users to find and navigate. This might involve creating a taxonomy or tagging system that helps users to filter content by topic, date, or other relevant criteria.
Analytics and reporting: By using analytics tools to track user engagement with the clients’ digital content, our content management team can help identify areas for improvement and inform future content strategy.
Content migration: When a client decides to update their website or switch to a new platform, they may need to migrate their existing content to the new site. This can be a time-consuming and complex process, especially if the client has a large amount of content. We have the expertise and tools to manage the content migration process smoothly and efficiently, ensuring that all content is transferred accurately and without any loss. During the content migration process, our team will work with the client to identify which content should be migrated and which can be retired.
In conclusion, our dedicated content management team can be an invaluable asset to any business looking to establish a strong online presence. By freeing up our clients’ marketing team to focus on strategy and other important tasks, ensuring consistency across all digital channels, optimizing their content for search engines, and performing other key activities, we can help drive long-term success.
Intrigued? Feel free to contact us:
Elina Kaarneem
Content Management Team Lead
elina.kaarneem@adm.ee