Digitegu finalist in the website category.

The Kaubamaja Group – biggest retail, groceries and wholesale company in the market – has the biggest loyalty program in the market with over 80% target audience covered. They wanted loyalty program customers to be more engaged. The goal was to develop an environment where the customers would have the best overview of their personal offers, general campaigns, their purchases history and loyalty points status and balance.

E-service provides the Partnerkaart owner a complete overview of their purchases and bonus points. It also acts as an e-receipt repository for cost analyses and warranty claims.


Unique E-Receipt

E-service uses a unique e-receipt which is an equally valid document to the paper receipt for warranty purposes. Every purchase made using the Partnerkaart is accessible as an e-receipt, including all individual items on the receipts.





  • The Partnerkaart e-receipt is used every week in resolving warranty cases.
  • E-service already stores over 40 million e-receipts.
  • As a result of good optimisation, the website has a bounce rate of only 13%.
  • The average number of pages viewed is 7.5 per visit and the average session duration on the Partnerkaart web is around 3 minutes.

ADM Interactive

E-mail: info@adm.ee
Reg no: 10474271
VAT no: EE100046715


Kultuurikatel, Kursi 3, Tallinn, 10415
Phone: +372 617 7600


124 City Road, London, EC1V 2NX, United Kingdom
Phone: +44 7451 213604


Schulstr. 13, 13507 Berlin
Phone: +49 15221906415