The aim of the project was to revive the Viru Valge brand. Number one Vodka in the local market.
Today, only those brands are successful which have maximum customer loyalty and are capable of increasing brand likeability. The campaign was based on a competition for professional and amateur designers who could create their image of the modern cosmopolitan Estonian vodka and design a bottle for Viru Valge.
All interested persons were allowed to participate in the competition. The finalists were chosen by a jury consisting of professionals, but the winner was chosen via Facebook voting. The winning design went into production for sales in retail stores.
In terms of web technologies, it was quite a challenge to make the animation for the creative solution without using Flash or video. The bottle’s animation consisted of almost two hundred images.
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