Digitegu 2013: best online ad of the year
We conducted an integrated campaign for recruiting new soldiers to the Scouts Battalion. The campaign was mainly carried out online, stressing the values of the battalion as well as secrecy and novelty.
We used online video banners, where a Scouts Battalion soldier appeared as surprisingly as in a real battle within and on top of the media portal content. The silent army command signs the soldier used on the banners were understandable for the select few.
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