Altogether, groups and collectives of various sizes, genres, and backgrounds sent 43 demo tracks in for ADM’s this year’s Battle of the Bands. The jury picked out the three best ones from them all and then the winner from amongst the best three. The competition was won by the 20-year-old Elisabeth Tiffany Lepik from Rakvere who is currently studying music production at Viljandi Culture Academy. This is far from the only recognition that elisabeth tiffany has gained though – last weekend, her song “What to make of this”, which she performs together with Minimal Wind, made it to the Eesti Laul semi-finals.
The competition winner elisabeth tiffany said that a passion for music and singing has accompanied her her whole life, “I decided to send in my most matured demo “Tell me about it, stud” for ADM’s Battle of the Bands. It’s an indie song with an 80s vibe played on the ukulele. The lyrics are inspired by the musical Grease. And with this song, I’m painting a situation from the film that also tends to happen in real life: when you’re together with someone, you unconsciously adopt your loved one’s behaviours and habits, whether they’re good or bad. And I think that’s beautiful.”
Although the jury decided that a live event would not be held during the ongoing pandemic and they listened to the demos at home, they still shared their opinions and evaluations and made decisions, just virtually. The jury comprised of the founder of the competition and the CEO of ADM Group, Riho Pihelpuu, ADM interactive’s Chief Strategy Officer, Hendrek Kraavi, and ADM Interactive’s Office Manager and active musician, Merlin Purge. Despite the fact that at times, the jury’s taste in music and their preferences would sometimes differ completely, they all absolutely agreed on the winner.
“It was very nice to see that once again, all kinds of music from both well-known artists as well as up and coming young artists was sent to the competition. That’s what makes this competition so exciting – everyone has equal opportunities. Of course, when we listened to the demos, we realised that the general direction is heading more towards electronic music, but we did get to hear very skilful acoustic guitar music, folk, rap, and metal as well. We chose Elisabeth as the winner for her pure vocals and the sound of the ukulele, which set her apart from the others and which she has entwined in her music in an exciting manner. But we also chose her because we believe that it’s worth supporting her music and that it will help her work through various processes in practice more quickly that she would otherwise still have to learn in school – namely, producing your own music and releasing an album,” said the founder and head of ADM’s Battle of the Bands, Riho Pihelpuu.
ADM’s next Battle of the Bands will take place in less than a year.
ADM’s Battle of the Bands got started in 2009 and grew out of Riho Pihelpuu’s, the CEO of ADM Group, love for music and his wish to support Estonian music and to make his own contribution to its development. Winners of ADM’s previous Battle of the Bands competitions include Kristjan Randsalu and Vaiko Eplik, Sander Mölder, Kelly Vask, Maris Pihlap, OOPUS, and many other artists who are well-known by now.
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