The digital solutions agency, ADM Interactive, was selected as the best private sector company in the Dream Employer competition. It was recognised for its well-thought-out personnel policies, which focuses on the satisfaction of each individual employee.

In recent years, ADM Interactive has grown in both employees and revenue. Today, its development and infrastructure division has over 70 employees who create digital solutions for various international and domestic clients such as Coca-Cola, Hewlett-Packard, Amnesty International, Toyota, Coop, and others. In addition, ADM is actively involved in Estonia’s start-up landscape and is part of several important state-level projects in the ministry of finance, e-residency program, and Smart-ID.

The company’s rapid growth also has to do with the need to quickly recruit new employees, which can be a problem in Estonia, but especially in the technology sector. The CEO of ADM Interactive, Riho Pihelpuu, says that in a highly competitive labour market, an employer can be successful at recruitment, but it must be a genuine priority. “Regardless of the speed of our growth, it’s important for us to deal with every employee personally and systematically, because that’s the only way to create teams that mesh well and who enjoy working together. Of course, it would be easy to just delegate everything associated with employees to the human resources department, and demand ever-improving results from the managers, but then we could no longer say that the welfare of our employees is our priority.”

ADM is constantly investing in new growth and supports enterprising employees. Every team at ADM always has interns who are assigned a personal mentor and buddy. ADM’s group also includes the startup business incubator Elevator Startups, with mentor, training, product development, and investment programs. Similarly to Google, the company holds monthly innovation Fridays, where the teams develop side projects, work on R&D or take part in training programs both in IT as well as other topics. The company also has a coach and psychologist in addition to their mentor program so that people can be led based on their strengths and multifaceted development can be encouraged.

“Every forward-looking company has already long ago adopted subsidies for health, sports etc as “standard benefits”. But that on its own is not enough for people to grow and develop and bring additional value to themselves, to the company, and to the Estonian economy. The expectations of the labour market and the employees are much higher and have changed rapidly. The whole management structure needs to make a concerted effort to make concrete, well-thought-out, measurable activities and not just count on attractive bonus systems. This title of Dream Employer, as well as our semi-annually enacted thorough and systematic measurement of employee satisfaction and engagement prove that our approach works,“ said Pihelpuu.

Last year ADM Interactive earned the Family-friendly employer gold badge, and has also been recognised with awards for promoting health and responsibility.

20 companies took part in the competition and in addition to ADM, other competitors for the prize from the private sector included Pipedrive, PricewaterhouseCoopers and SEB Bank. In the previous six years that the competition has been held, the prize has gone to The Estonian Academy of Security Sciences, LHV Bank, AHHAA Science Centre, Ericsson Estonia, and Pipedrive.

Founded in 1997, ADM Interactive is an Estonian capital-based group of over 120 employees offering digital, IT development and infrastructure solutions with annual sales of over 8 million Euros. More than 40% of the gross sales come from export. Our clients are well-known Estonian and international companies such as Hewlett-Packard, Bosch & Siemens Home Appliances, Toyota, G4S, Coop, SEB Bank, Amserv Group, SK ID Solutions and several state institutions.

ADM Interactive

Reg no: 10474271
VAT no: EE100046715


Kultuurikatel, Põhja pst 27a, Tallinn, 10415
Phone: +372 617 7600


124 City Road, London, EC1V 2NX, United Kingdom
Phone: +44 7451 213604


Schulstr. 13, 13507 Berlin
Phone: +49 15221906415