Digitegu 2013: best integrated campaign of the year
We carried out an integrated campaign, promoting sales of the magazines “Imeline Ajalugu” (Amazing History) and “Imeline Teadus” (Amazing Science). The campaign was mainly web focused and aimed at acquiring an extra 2000 trial subscriptions and 400 new, long-term subscribers to the magazines. Total number of households identified as the target audience in the regioon where the campaign was releases was approximately 100 000.
Traditional mediums were used – banners, e-mail newsletter and Facebook ads. However, they were released only after a thorough test period to guarantee success.
The campaign was unbelievably successful:
Kultuurikatel, Põhja pst 27a,
Phone +372 617 7600
First floor, 4 Winsley Street,
London, W1W 8HF,
Phone +44 207 8717601