Villa Driver
- Global Internet Marketing Competition W3: Silver medal in “hotels and lodging” category
- Golden Egg 2010 finalist
Project overview
Villa Driver is an architecturally unique villa built in Kuressaare, in the middle of the Saare Golf Course. The villa offers top-level accommodation. The website’s goal is to sell Villa Driver through positive emotion. The website must communicate to visitors the exceptional atmosphere of the villa and create the impression of a really relaxing environment that adds special value to one’s pastime.
View project video
Web site: villadriver.ee
Project values:
- An emotional solution was created on the basis of the latest Flash possibilities to successfully communicate the unique atmosphere and environment of Villa Driver (Saaremaa, Kuressaare, golf, architecture).
- Although the website was developed in Flash, the content can be fully administrated by the client. CMS interfaced with Flash enables practically any changes without the agency’s interference: from text, photos and navigation to background images.
- The comprehensive and user-friendly online booking system that allows the visitor to easily book the villa in advance subject to availability and without the aid of a sales representative.
- Integral and creative solution: the agency created not only the concept and design, but also the logo, brand identity and CVI. The agency has copywrite in all content text as well.
- The agency selected for use as unique background music three moody chill-out tracks that had been created by ambitious but lesser-known European artists. Interactive music player.
- The Flash solution is search engine- and statistics-friendly.
- Four languages. More than 50% of the website’s visitors are from outside of Estonia.
Goals set by the client
- Stress is on positive emotions and a visually interesting solution. The content texts serve the primary purpose of supporting these emotions.
- The website must communicate the building’s atmosphere and the unique golf course environment around the building.
- Distinctly different first and foremost from the websites of other Saaremaa accommodation establishments.
- The website mtust also be competitive compared to analogous websites worldwide because one of the target groups consists of golf players from all over the world.
- Compliance with modern web norms and conditions. Can be measured and analysed, is search engine-friendly.
- The content must enable administration in all languages.
- The agency was given carte blanche to apply its own creative approaches, ideas and solutions.
Front page
Content page
Gallery
View project videoClient’s assessment
Tõnu Toompuu
Director of
AS Kuressaare Ehitus
The website’s goal – to communicate Villa Driver’s atmosphere and emotion – has been fully achieved. The website has made a substantial contribution to improved Villa Driver sales. The feedback received allows us to contest that a considerable proportion of increased sales has been supported by the website or has come directly from it.
We have never before encountered such diligent, creative, constructive, positive and high-quality website development. The agency is capable of finding truly interesting ideas. They were able to offer many more solutions that were much more fantastic compared to what we had initially agreed on and had thus been expecting. Agency’s dedication, collective thinking and promptness prove that this is a top web agency.