The World of Rock
- Bronze Egg 2010
Project overview
Rock.ee is an extensive interactive and integrated lifestyle portal. The constantly evolving and expanding online environment assembles all spheres associated with a rocking lifestyle (currently: music, motto, sport) and connects different interest groups with the Rock brand.
View project video
Web site: rock.ee
Project values:
- In cooperation with MRM and TANK we have created an independent lifestyle environment that has become part of its users’ daily lives.
- The client’s effort to fill the portal with content and moderate it is minimal. Most rock.ee content is received as feeds from partner websites or fans.
- The circle of content-producing partners is easily expandable.
- The client can independently use the special campaign module to publish various campaigns, contests, etc. with minimal effort.
- Many Ajax-based user convenience-enhancing solutions are implemented.
- Search engine-friendly.
Goals set by the client
- This must be a living environment that allows you to perceive the Rock essence in its entirety.
- This must be a platform for Rock campaigns through which messages are to be spread and branded prizes distributed.
- The extensive content must be easy to notice and simply structured.
- The effort the client has to go to in adding content must be as limited as possible.
Front page
Garage
Gallery
View project videoClient’s assessment
Karin Golubev
ROCK Brand Manager
We had very high expectations concerning the rock.ee website from the brand development viewpoint and, based on the results of the first 6 months, the new website has played a very important role in achieving Rock’s business and brand image goals.
The sales figures show that with the aid of online campaigns we have been able to surpass our ambitious goals by more than 10%. The website has also considerably raised the level of awareness of the brand and the involvement of interest groups.
The agency works in a very professional and proactive manner. I would not be exaggerating if I denoted our cooperation as an ideal relationship between an agency and its client, characterised by the project manager who can be trusted 100%, rapid reactions and proper work with timely handover. I believe that common values serve as the basis for long-term cooperation: you do your job passionately and offer a little more than is expected of you – this is the mentality that guarantees that our cooperation with the agency will remain successful.
Results
2 March 2009 - 25 March 2010| Total visits | 454 637 |
| Unique visitors | 248 140 |
| Page views | 1 787 097 |
| Average visit duration | 3:03 |
The best days have had over 15,000 visits.
32,21% of all campaign participants have joined the Rock mailing list!
82,438 visitors have registered to participate in last summer´s campaign.