Parking
Overview
The www.parkimine.ee website is the only one of its kind in Estonia, allowing drivers to pay for parking services.
The differences between it and mobile parking are:
- via the web you can purchase a parking permit for 1 day or a longer period; and
- via the web you can also purchase a parking permit for the city centre of Tallinn.
There is also significant added value for users: only via www.parkimine.ee is it possible to make the most of substantial discounts and special offers.
For example, 1 day in the Rotermann car park at a discount of ca 500%! (€1.60 instead of €9.95).
Via the website users can:
- find out where carparks are located and what their terms of use are;
- pay for their parking;
- purchase a parking permit for residents of the city centre of Tallinn; and
- view and manage their permits and parking fines.
What also makes the service unique is the ‘electronic parking permit’, which means there is no need for a paper-based ticket or permit.
Searching for carparks and buying tickets can be done without needing to authenticate your identity. However, access to parking permit and fine information requires authentication via a bank link or using an ID card.
Values
The values of the environment are:
- access to major special offers (discounts of up to 200-500%);
- diverse and convenient provision of parking information;
- convenient opportunity to pay for parking services;
- overview of the user’s parking permits and fines;
- users are kept up to date with temporary and permanent changes to parking conditions; and
- the database of towns and cities is being constantly updated.
Goals
To provide people with a convenient channel for parking information and to make paying for parking services as simple as possible.
Results
The number of people using the site is stable, rising gradually all the time.
Average number of hits per month: 14 684
Unique visitors: 10 122
The environment achieved an average of 700 purchases per month within three months – without any advertising.
Client’s comments: The number of purchases has been steadily rising since the website was launched. Local governments are showing active interest in joining the system, and more and more towns and cities are signing up (most recently Pärnu, and Viljandi will be joining shortly).
Client’s assessment
Alar Vasemägi
Alar Vasemägi: We’re satisfied with the way the project has gone, especially given that no advertising has been done. The number of visitors the site is getting and the number of purchases that are being made are according to plan. We’re very happy with ADM as our partner.
The number of purchases has been steadily rising since the website was launched.
Local governments are very interested in joining the system. Everyone that joins makes the project even more useful and valuable.