Mondo
Project overview
The “A small gift is a big help” project website of the Estonian charity organisation Mondo invites visitors to support basic education for Ghanaian children. The website is the main communications channel for the Change the World project.
Project values:
- The solution visually illustrates the project’s transparency and reliability.
- The positive emotion communicated via the design and content texts is different from the conventional style of charity websites aimed at making visitors sad and shocked.
- Simple and user-friendly structure.
- The website offers a convenient one-time donation payment option.
- Search engine-friendly.
Client’s assessment
Aire Nurm
MTÜ Mondo, Project Manager
We are very pleased with the website: it is precisely the kind of luminous and positive environment we were hoping for. Both visual design and functionality are friendly and practical. The website captures visitors’ attention and we have received excellent feedback from our partners and the target group. The amount of donations is larger than we anticipated. Cooperation with ADM was efficient: they grasped our vision and did their job passionately.
Statistics
| Unique visits (total for 3 months) | 6123 |
| Number of children who received donations enabling them to attend school for one year |
30 |
| Website donation turnover | 18 000 |