Lennart Meri Tallinn Airport
Project overview
Lennart Meri Tallinn Airport website. This is a practical and user-friendly website with a merry and positive design that contains versatile information about flights and the airport itself and displays data about arriving and departing flights in real time.
Project values:
- Practical. The website’s structure and visual elements support convenient and easy use. The content was compiled in accordance with the target group’s expectations and needs.
- User-friendly structure. The vital information is displayed on the main page in a compact summary format.
- Convenient navigation. The website has vertical additional menus that may surprise some visitors at first but enable one-click access to important and recurrently used resources (airport floor plan, flight information, web cameras).
- Cheerful and user-friendly design.
- The website displays real-time flight information and has a flight search function.
- Several practical value-adding features. Detailed, comprehensive and interactive Flash-based terminal map, real-time web cameras and virtual video instruction tour for those who want to learn about pre-flight procedures.
- Special solutions for emergencies and website access via mobile phones.
- Search engine-friendly solution (more than 50% of all visits are via search engines).
Goals set by the client
- The website must be a practical and user-friendly environment for people interested in air travel.
- The structure must be logical and simple: the website must allow the visitor to obtain a quick overview of all necessary flight information and this information must be easily found and viewable in real time.
- The technical solution must be contemporary, compliant with modern web norms and CMS-based.
- The website must create a positive, fashionable, innovative and modern impression of Tallinn Airport, supported by its bright, cheerful and user-friendly design.
Front page
Content page
Terminal map
Real-time flightsClient’s assessment
Katrin Männimägi
Marketing Specialist
We feel that the goals of the website have been achieved and we are satisfied with visitor statistics. Our cooperation with ADM has resulted in a visitor-friendly, well-functioning and evolving website.
Noteworthy is ADM’s readiness to listen to the client, from project preparation and initial task formulation through to the creation and implementation of an integral solution.
ADM as a web partner is characterised by its professionalism, creative ideas and solutions, flexibility and promptness.
Results
September 2008 – August 2009| Total visits | 680 438 |
| Unique visitors | 306 451 |
| Page views | 3 031 397 |
| Page views per visitor on average | 4,46 |
| Average visit duration | 4 min 4 sek |