Elected for you!
Project overview
“Elected for you!” is the pre-election viral campaign of the Reform Party, which invited young people to vote in the elections. People who visit the campaign page can personalise an over-dramatised clip about the future of your friend after the elections if they don’t use their vote.
The scripts of the clip are in a rather harsh visual language, sometimes bordering on bad taste. The goal is to get through to young people, to matter to them and make them realise that voting is important.
Project goals
The main goal of the project is to show voters how important voting is. The campaign attempts to use social means to reach as many people as possible.
The campaign has 1 month to attain its goals.
Results
- 10 626 video clips
- 18 806 unique visitors
- 60 265 clip views
Project values
- A successful creative solution that generated a lot of feedback.
- The goals of the clips were attained twofold. The goal of unique visitors was exceeded considerably.
- The campaign was only spread on the Internet virally.
- A campaign clip shown before movies in the Coca-Cola Plaza was the only advertising support used in other channels.
- The campaign can be accessed and indexed in Google.